The Gruen Effect
A film by Anette Baldauf and Katharina Weingartner
In The Gruen Effect, an architect’s life, work, and critical humor become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall. His ideas about urban planning, both influential and abused, have led to cities that serve the new gods of consumption. By tracing Gruen’s path from prewar Vienna to 1950s’ America and back to Europe in 1968, the documentary explores the themes and mistranslations that have come to define urban life.
Technical Information
- Production Year
- 2009
- Country of Production
- Austria
- Language
- German
- Running Time
- 50 mins
Past Screenings (since April 2nd, 2009)
- Monday, Apr 16, 2012
- 9:15pm
- Sunday, Apr 15, 2012
- 3:15pm
See showtimes for all currently scheduled films.

